It has frequently been hailed as one of the most significant new technologies to show up inside an automobile, but Ford Motor Co.’s new touch-screen MyFordTouch and MyLincolnTouch systems are taking fire from the influential Consumer Reports magazine.
The non-profit publication – which has given kudos to Ford’s steady increase in quality – has declared the two touch-screen systems “overly complicated and distracting.” In turn, Consumer Reports has decided not to give a much-coveted recommendation to two new Ford products, the Ford Edge and Lincoln MKX crossovers using the MyTouch technology.
The Ford MyTouch technology is designed to control a wide range of infotainment systems, from onboard route guidance to handsfree phoning. Ford has billed the system as an easy-to-use alternative, ironically, to some of the more complex controller-based infotainment systems, such as the BMW iDrive.
Ford’s system actually offers three different ways to control in-vehicle electronics, which the maker claims permits a motorist to use whichever they find the simplest and easiest: a large touch screen at the top of the center console, a pair of five-way controllers on the steering wheel – or voice-activated controls.