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Chrysler Doubling Output of Diesel-Powered Rams

Demand for gas-sipping engine drove production increase.

by on Sep.30, 2014

Chrysler Group is doubling the output of EcoDiesel-powered Ram 1500 pickups to keep up with demand.

In a striking success for diesel power, one of every five Ram full-size pickup trucks rolling off Chrysler Group truck assembly lines in Warren, Michigan, and Saltillo, Mexico, will be powered by a diesel engine built by Fiat by the end of November.

Robert Hegbloom, the head of the Ram Brand, said the demand for 3.0-liter EcoDiesel version of the Ram 1500 pickup has been double what Chrysler expected. Fuel economy and the exclusivity of the EcoDiesel led to the decision to increase the diesel powertrain mix to 20%, he added.

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“Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand,” added Hegbloom. “The Ram 1500 EcoDiesel is a game-changer in the industry, and has proved to be a key to conquest sales over our competitors.” (more…)