Dontblogaboutthis |
Detroit Bureau on Twitter

Posts Tagged ‘dontblogaboutthis’

BMW Teases Batmobile-sh Test Mule

Web site tells bloggers to stay away, but real goal is to create an Internet frenzy.

by on Sep.09, 2010

BMW tells us "don't blog about this," but that's just to create an Internet feeding frenzy.

The Web site clearly says that bloggers aren’t supposed to pay any attention to this, but in reality, it’s an attempt to get them to do just that.

BMW registered the domain name to raise up a frothing Internet frenzy, creating hype for a series of images which look like a BMW 6-Series, even though the automaker won’t even offer it stateside in 2011.

Sneak Peeks!

But a closer look reveals this is more than just a tease for a new 6-Series variant. Clues include skinny, low-profile 195-width tires – with the word “test” stamped on them in yellow – covering aerodynamic-looking wheels. The tires and wheels are large enough to fill the height of the wheel wells, but significantly narrower than any recent 6-Series has worn. As narrow as they are, the rear wheels protrude from the body, requiring crude fender extensions.