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Cadillac Changes Ad Agencies – Again

Musical chairs – but is Chrysler left without a seat?

by on Jun.29, 2010

It's now up to Fallon to help Cadillac move the metal as the GM division's new ad agency.

It’s a game of musical chairs in the automotive ad world, these days, and it’s hard to find many brands that haven’t changed their seats – or partners – in recent months, though some seem to be moving more often than others.

Like Cadillac, which has yet again switched agencies under the orders of General Motors’ new marketing czar, former Hyundai wiz kid Joel Ewanick (who is himself on his third job since the beginning of the year).

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GM’s luxury arm will now be teaming up with the well-respected Fallon, part of mega-agency Publicis Groupe.  The decision to switch to Fallon was something of a lateral move, however, since Caddy had, not that many months ago, switched its multi-million dollar account to another Publicis agency, Bartle Bogle.

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Zoom-Zoom…Gone

Mazda yanks ad account despite long-running success.

by on Jun.21, 2010

Mazda is zoom-zooming from Doner to Team Detroit/WPP.

Though it is credited with creating one of the industry’s most credible marketing campaigns, the independent Detroit-based ad agency, Doner, has learned that nothing is permanent in the automotive world.

Doner has been notified it will lose the multi-million dollar Mazda ad business, an account that the suburban agency put on the map with its Zoom-Zoom theme.

After a lengthy review, the California-based Mazda subsidiary is moving to another Motown agency, Team Detroit/WPP.  It is unclear whether the Zoom-Zoom campaign will continue or be replaced by a new slogan.

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