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Skip the Tip: Domino’s, Ford Team Up to Test Driverless Pizza Delivery

Will customers be willing to walk the "last 50 feet"?

by on Aug.29, 2017

Ford and Domino's are partnering in a test program to deliver pizzas using autonomous vehicles.

Ford and Domino’s are teaming up to test out the idea of using autonomous vehicles for home delivery of the fast food chain’s pizzas. The project, which will be run in Domino’s hometown of Ann Arbor, Michigan, is aimed at gaining insight into how hungry customers will react when a delivery truck shows up without a driver behind the wheel.

On the plus side, there’ll be no tipping. And customers will learn when their pizza’s delivered by text, rather than a ring of the doorbell. But that means they’ll have to go outside and punch a code into keypad to retrieve their hot pies.

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“The majority of our questions” that Domino’s has been fielding about the service “are about the last 50 feet of the delivery experience,” said Domino’s President Russell Weiner. (more…)