Preparing for what could be the company’s most important launch since its 2008 tie-up with Italy’s Fiat, Chrysler is continuing to dole out small sugar cubes of images and information about the new Dodge Dart it plans to introduce at the Detroit Auto Show next month.
Those who count themselves part of the Baby Boom generation will undoubtedly recall the original Dart as one of the more popular of Detroit’s compact offerings in the 1960s and 1970s. The model that will join the automaker’s line-up for 2013 likely won’t ever come close to that model’s popularity but will nonetheless be essential if Chrysler plans to maintain its recent momentum.
The 2013 Dodge Dart notably will be the first product developed jointly by Chrysler and Fiat off what they have dubbed the new Compact U.S. Wide, or CUSW, architecture. It will replace the largely forgettable Dodge Caliber, the result of a misbegotten triangle that paired former partners Chrysler, Daimler AG (once known as DaimlerChrysler) and Japan’s Mitsubishi.