Detroit Bureau on Twitter

Posts Tagged ‘Dodge Viper’

Dodge Killing Off Viper Again

Slow sales led to repeated production cuts.

by on Jun.22, 2016

The Dodge Viper will end its run this year.

For the second time since 2010, Fiat Chrysler is killing off the Dodge Viper sports car.

Reintroduced in 2012 to much fanfare, the Viper received strong reviews, but relatively few buyers ponied up the initial MSRP of $97,395. Dodge later cut the price but sluggish sales forced it to repeatedly put production on hold.

In the Know!

“The Dodge Viper has had a great run and, 25 years after it was first introduced, it leaves the super car world reaching for the records it continues to set,” Tim Kuniskis, the head of the Dodge brand, said in a statement.

(more…)

Update: Lutz, Fisker Partner On New VLF Force 1

When is a Dodge Viper more than a Viper?

by on Jan.13, 2016

The VLF Force 1 went from little more than a sketch to driveable prototype in just 10 weeks. Photo Len Katz

(This story has been updated with new information about the VLF Force 1.)

Two automotive industry veterans are planning to make a return to the market, Danish designer Henrik Fisker and former General Motors Vice Chairman Bob Lutz serving as two of the key partners in the new VLF Automotive.

They’ll be joined by industrialist Gilbert Villarreal in the venture, which will present its limited-edition supercar, the Force 1, at the North American International Auto Show in Detroit this week.

Keeping the Record Straight!

“I’m honored to become a partner in this automotive ‘Dream Team’,” said Fisker, who served as the chief designer at Aston on projects like the DB9 before setting up his own venture, Fisker Automotive. That plug-in hybrid maker went bankrupt in 2013.

(more…)

End May Be Near for Dodge Viper

Document sees production ending in 2017.

by on Oct.16, 2015

Dodge has tried everything it can to build demand for the Viper, including adding the ACR version.

(This story has been updated to include additional comments from Fiat Chrysler.)

The Dodge Viper SRT was intended to be one of the fastest cars ever produced in Detroit. But you couldn’t tell by the way it’s moving on dealer lots. Despite a big price cut, the two-seat sports car just can’t seem to build much momentum.

So, after launching an all-new version of the Viper in 2012, production is apparently set to wrap up in two years, at least according to a document provided to the United Auto Workers Union as part of recently concluded contract talks.

Subscribe Now!

The last Dodge Viper is expect to roll down the line at the special, low-volume Connor Assembly Plant in Detroit in 2017, the letter indicated, adding that, “No future product has yet been identified beyond the product life cycle.”

(more…)

Muscle Car Sales Charging Up in America

Buyers pony up cash despite challenges of ownership.

by on Jun.30, 2015

Muscle car sales, including those of the Dodge Challenger, are on the rise in the U.S.

If it appears that there are more Mustangs, Camaros, Challengers on the roads around town, it’s not a figment of your imagination: American muscle cars are big sellers these days.

According to Experian Automotive, muscle car sales are up more than 35% in the last nine years with the Ford Mustang and Chevy Camaro leading the charge. Through May Ford sold 56,571 Mustangs; Chevy sold 33,982 Camaros, according to Autodata Corp. The Dodge Challenger is in third place, with 30,166 sold.

Power and Performance News!

“The love of the Mustang combined with the reintroduction of the Camaro, Challenger and Charger has sparked a resurgence of the muscle car,” said Brad Smith, Experian’s director of automotive statistics. (more…)

Dodge Unleashes Fastest-Ever Street-Legal Viper Track Car

Brand’s halo muscle car generating excitement.

by on May.08, 2015

The new 2016 Dodge Viper ACR is the fastest street-legal street-legal Viper track car ever.

Viper sales have jumped 40% since the car was re-positioned with a price cut last fall, Dodge brand president Tim Kuniskis told reporters during a tour of the Fiat Chrysler plant that builds the modern muscle car in Detroit.

In addition to a new price, the maker introduced a new website and viral advertising campaign that have sparked fresh interest in the Viper, said Kuniskis, adding a new configurator that allows visitors to build their own, personalized Viper has attracted more than 4,000 visitors since it went live about a month ago.

Stay on Top!

Not all of the visitors are ever going to buy a Viper, Kuniskis said, but the visits help create a halo around the Viper and Dodge brand. The website, along with the new video, Viper: DNA of a Supercar, also have helped put the spotlight back on Viper, which has been overshadowed lately by introduction of the 707-horsepower Hellcat. (more…)

Dodge Restarting Viper Production in November

Big price cut drives surge in orders for 2015 model.

by on Oct.29, 2014

Dodge is restarting Viper production next month with the 200 preorders for the 2015 model.

Viper fans take heart! Chrysler Group announced plans to begin production of the company’s halo sports beast next month with full production coming mid-November.

The automaker stopped production of the 2014 Dodge Viper SRT due to sluggish sales. However, after a $15,000 price cut that reduced the entry point to just under $85,000, sales took off. Not only did the maker lower the price, they allowed all Dodge dealers to sell the car.

A Winning News Source!

As a result, in September dealers sold more than two times as many as they did during the year-ago period: 108 compared with 45. It was also the first time the maker reached (and surpassed) the century mark in one month. Reports suggest that October results will be similarly impressive. (more…)

Viper Defanged as Chrysler Halts Production

Slow sales lead to two-month plant shutdown.

by on Mar.19, 2014

Storm clouds brewing for Viper as sales plunge?

It may be one of the fastest cars on the market, but the SRT Viper has also proven to be one of the slowest off dealer lots, and unexpectedly weak sales have forced parent Chrysler to shut down production for nearly three months – though some sources suggest that could stretch on until well into the summer.

The Viper has never been a high-volume product, especially when compared to General Motors’ Chevrolet Corvette. But demand has lagged unexpectedly since the Viper nameplate was revived last year after several years out of production.

High-Performance News!

Total sales came to just 591 in 2013 and have been on a downward trend this winter – even as Chevy struggles to keep up with demand for the all-new, seventh-generation “C7” Corvette.

Officially, production of the Viper is set to go on hiatus at the end of the week of April 14, with the Connor Avenue Assembly Plant scheduled to start back up during the week of June 23. That move follows an earlier production cut announced last autumn due to weak sales.

(more…)

Chrysler Demands Auto Shop Vipers Be Destroyed

Maker believes old models provide no educational value.

by on Mar.07, 2014

Chrysler Group denies that any of the 93 Dodge Vipers it donated to schools across the country have been involved in any accidents. They are simply no longer useful educational tools and aren't historically significant so they should be crushed.

The actions of a few rogues are coming back to haunt hundreds of unsuspecting innocents across the country, at least, that’s what students involved in an auto shop program thought when they received orders from Chrysler Group to destroy the 1992 Dodge Viper used by the program for educational purposes.

South Puget Sound Community College was ordered to crush the Viper that was donated to the program a decade ago within two weeks. According to reports, a Chrysler official said that a couple of the 93 Vipers donated across the country had been involved in accidents while driven by students, costing the company millions.

What a Concept!

The cars are still technically the property of Chrysler, thus the automaker was on the hook for any issues and now they considered the cars a liability and want them destroyed. (more…)

SRT’s Track-Ready Viper Ready to Rock

Production of $123,000 model limited to run of just 159 cars.

by on Dec.02, 2013

Chrysler now plans to produce more limited-edition versions of the SRT Viper, such as the new TA.

Chrysler has launched production of a track-ready version of the new Viper in a bid to put sales of the domestic supercar into high gear.

Dubbed the SRT Viper TA – short for Time Attack – Chrysler’s performance division plans to produce just 159 of the special models set to blast  into showrooms this month for a price of $123,080. The “base” Viper starts at $97,395.

Subscribe Now!

Chrysler first revealed the Viper TA at the New York Auto Show, last spring and has revised some of its plans for the special edition since then, boosting output from an original 33 TAs, with production originally expected to begin several months ago.  A total of 93 of the track-ready models will be painted in a unique “TA Orange” paint – originally dubbed Crush Orange – with 33 more in Venom Black and 33 in Bright White.

“We’re shifting to more pre-packaged models like the TA,” Ralph Gilles, SRT president and chief executive officer, told TheDetroitBureau.com.

(more…)

Despite Slow Start, Chrysler Insists Viper Building Momentum

Volume “not our be-all and end-all,” says Gilles.

by on Nov.26, 2013

SRT chief Ralph Gilles - also Chrysler's corporate design chief, plants a welcome kiss on the new SRT Viper during its 2012 NY Auto Show debut.

Launched with plenty of ballyhoo last year, Chrysler Group’s reborn Viper has generated more buzz than business. But the head of the fledgling SRT brand insists the Detroit supercar continues to build momentum.

If anything, SRT CEO Ralph Gilles – who also serves as Chrysler Group chief designer – insists that dealers have been a bottleneck and that the order books for the Viper are close to full.

Your High-Performance News Source!

Nonetheless, the maker is not looking at sales alone when it measures the success of the Viper. “Volume is not our be all and end all,” said Gilles.

(more…)