Viper fans take heart! Chrysler Group announced plans to begin production of the company’s halo sports beast next month with full production coming mid-November.
The automaker stopped production of the 2014 Dodge Viper SRT due to sluggish sales. However, after a $15,000 price cut that reduced the entry point to just under $85,000, sales took off. Not only did the maker lower the price, they allowed all Dodge dealers to sell the car.
As a result, in September dealers sold more than two times as many as they did during the year-ago period: 108 compared with 45. It was also the first time the maker reached (and surpassed) the century mark in one month. Reports suggest that October results will be similarly impressive. (more…)