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Posts Tagged ‘dodge sports car’

Dodge Restarting Viper Production in November

Big price cut drives surge in orders for 2015 model.

by on Oct.29, 2014

Dodge is restarting Viper production next month with the 200 preorders for the 2015 model.

Viper fans take heart! Chrysler Group announced plans to begin production of the company’s halo sports beast next month with full production coming mid-November.

The automaker stopped production of the 2014 Dodge Viper SRT due to sluggish sales. However, after a $15,000 price cut that reduced the entry point to just under $85,000, sales took off. Not only did the maker lower the price, they allowed all Dodge dealers to sell the car.

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As a result, in September dealers sold more than two times as many as they did during the year-ago period: 108 compared with 45. It was also the first time the maker reached (and surpassed) the century mark in one month. Reports suggest that October results will be similarly impressive. (more…)

First Look: 2010 Dodge Viper SRT10 ACR

The snake won’t “slither away.”

by on Nov.24, 2009

Track-ready, yes, but the 600-hp 2010 Dodge Viper SRT10 ACR is also street legal.

Track-ready, yes, but the 600-hp 2010 Dodge Viper SRT10 ACR is also street legal.

Don’t expect the snake to “slither away,” says Dodge Division General Manager Ralph Gilles.  Despite the failed attempt to sell the sport car brand – and the decision to take the Viper out of production, at the end of next year, Gilles promises the storied 2-seater will be back.

For the moment, production will continue through the coming model-year with the introduction of the latest, track-ready version, the 2010 Dodge Viper Viper SRT10, the automaker will formally announce at the upcoming Los Angeles Auto Show.  And another version, based on an Italian sports car design, seems likely to follow soon afterwards, Gilles, who also serves as Chrysler’s design director, hints.

Burn Rubber...but Not Cash.

Burn Rubber, Not Cash.

A version of the Viper ACR just set a lap record at the challenging Laguna Seca raceway, on California’s Monterey Peninsula, tearing up the 2.238-mile track in just 1:33.915, about 1.1 seconds faster than the previous lap record.