The newly established Ram Truck brand at Chrysler Group today announced that it would begin offering customers a spray-on bedliner option for its 2010 model year 1500, 2500 and 3500 pickup trucks.
Dealers will be able to order the factory-installed upgrade beginning immediately. Manufacturers Suggested Retail Price is $450.
The spray-on option will be available on all Ram Truck trim levels – ST, SLT, TRX, Power Wagon and Laramie- all cab sizes (Regular, Quad, Crew and Mega) and all bed lengths (5-foot, 7-inch; 6-foot, 4-inch and 8-foot).
“Creating a stand-alone brand for Ram Trucks has allowed us to concentrate on how customers are using their trucks and what new features they’d like to see,” said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. (And the product line and marketing managers weren’t doing this before? The current Ram was introduced in 2008.)