Detroit Bureau on Twitter

Posts Tagged ‘dodge ram 1500’

“Heaven and Earth” Move in New Ram 1500 Campaign

Truck maker putting increased emphasis on Latino buyers with new Ram 1500.

by on Oct.08, 2012

A scene from the new Ram 1500 ad campaign.

Chrysler’s Ram truck brand hopes to pry free normally loyal Ford and Chevrolet pickup buyers with a cinematic new ad campaign marking the launch of the newly updated Ram 1500 truck. Perhaps appropriately, the spots have been dubbed “Heaven and Earth,” suggesting the lengths Ram will go to in a bid to win over new buyers.

The campaign, which features the gravelly voice of Western actor Sam Elliott, will make its debut this coming weekend and marks the continuing ramp-up in spending by Chrysler’s truck brand – which was spun off from Dodge three years ago.

Watching Out for You!

The multimedia campaign will also spotlight the rapidly expanding Hispanic community which accounts for a disproportionate share of pickup purchases in the U.S. market, officials noted. The campaign will feature singer Juanes, a 17-time Latin Grammy winner.

“With this truck launch we literally swing for the fences,” said Fred Diaz, the head of the Ram division as well as president of Chrysler’s Mexican operations.


First Drive: 2013 Ram 1500

Deja vu? Not when you take a closer look.

by on Aug.27, 2012

It may look a lot like the old truck but there've been major changes made to the 2013 Ram 1500.

Looks can be deceptive. The 2013 Ram 1500 pickup truck might appear quite familiar but beneath the sheet metal it’s actually a new truck that delivers a quiet smooth ride as well as full range of truck features – along with markedly better mileage.

The new Dodge Ram has staked out a claim to be the most fuel-efficient full-size pickup truck on the road as well as one featuring a comfortable, car-like interior, which represents another step in the evolution of the pickup truck away from its strictly utilitarian roots.

Your Trusted Source for News and Reviews!

The revamped Ram is being offered with two different engines. The relatively new Pentastar V-6 with variable valve timing, which Chrysler says delivers 42% more horsepower, 13% more torque and 20% more fuel economy than the older 3.7-liter V-6 engine.  In addition, the 2013 Ram 1500 also is available with a classic 5.7-Hemi V-8.


Chrysler Promises 20% Better Fuel Economy with New Ram 1500

Mileage wars roil the big truck market.

by on Aug.24, 2012

The 2013 Ram 1500's new 3.6-liter V-6 is rated at 25 mpg highway.

Full-size truck buyers are a tough yet loyal lot.  They seldom switch brands but when they do it’s traditional because of factors like horsepower, payload or towing capacity.  But Chrysler’s Ram division is betting there’s another reason why some folks will be willing to make the move in the years ahead: fuel economy.

With prices again hovering at nearly $4 a gallon in much of the country, the Detroit maker’s timing probably couldn’t be better for rolling out the all-new 2013 Ram 1500 pickup, the truck delivering up to 20% better mileage than before thanks to a new V-6 engine option and other improvements.

Your Inside Source!

With fuel prices again on the rise, the timing couldn’t be better, according to Ram brand director Robert Hegbloom, who declared, “We are delivering what customers are looking for.”


Spied: 2010 Ram Hemi Hybrid

Diesel on-hold, but Dodge has a hybrid truck on tap.

by on Apr.18, 2009

While the Dodge Ram Diesel has been delayed, a Dodge Ram 1500 Hybrid is on the schedule for 2010 -- if Chrysler survives its current financial problems.

While the Dodge Ram Diesel is delayed, a Ram 1500 Hybrid is scheduled for 2010 - if Chrysler survives.

A diesel-powered Dodge Ram 1500 has been delayed, but the hybrid Hemi version is definitely happening for 2010. Our spy photographers caught it running undisguised in public during final testing.

The so-called two-mode hybrid powertrain was co-developed with GM, Mercedes and BMW. It’s the same setup found in the Chevrolet Silverado and GMC Sierra gas-electric hybrid pickups.

GM is supplying Chrysler with the advanced two-mode transmissions that will be used. The electrically variable transmission houses two 60kW electric motors that can power the truck on their own up to about 25 mph, depending on driving conditions. As the multi-displacement 5.7-liter pushrod Hemi V-8 gas engine kicks in, the electric motors will seamlessly support it, individually or in tandem, at low and high speeds, helping the engine enter fuel-saving four-cylinder mode sooner and stay in it longer to achieve maximum gas mileage. Regenerative braking is used to capture energy that would normally be lost during braking or deceleration. The energy is stored in the batteries for later use.

Click Here to SubscribeThe GM full-size hybrids can tow up to 6,100 pounds. The Ram is expected to tow about the same amount.

Additional pictures at

Photo Credit: Brian Williams Brenda Priddy & Co.