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First Look: 2010 Dodge Ram 2500 and 3500

Pushing for a place in a changing market

by on Feb.11, 2009

2010 Dodge Ram 3500: aiming for the "true" truck buyer

2010 Dodge Ram 3500: aiming for the "true" truck buyer

It’s a tough time to be launching new full-size pickups. Even though fuel prices have settled back a bit, the economy isn’t helping, and many of the “recreational” and personal use buyers have abandoned the segment for good. That’s been particularly bad news for Chrysler, which redesigned its Dodge Ram pickup for 2009, with an emphasis on on-road, rather than work-site performance.

But Chrysler’s timing could be a bit better as it gets ready to expand the Ram line-up with the addition of the big Dodge 2500 and Dodge 3500 Heavy Duty models. And, for the first time, Dodge gets a Crew Cab version of these big work trucks.

Taking their bow in the Windy City, for the annual Chicago Auto Show, the Heavy Duty line adds significant capabilities to the base Ram.

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