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Dodge Puts the R/T into New Focus

Muscle car badge won’t be “abused” anymore, promises Gilles.

by on Feb.10, 2011

The new Dodge Durano R/T makes its Windy City debut.

Dodge is bringing back the R/T designation.  Well, sort of. After all, it’s not like the R/T trim ever really went away. The 2010 Dodge Charger, for example, was available in R/T guise.

But Dodge president and CEO Ralph Gilles admitted that the R/T name—which stands for road and track—was “abused” in the past by being slapped onto too many cars not deserving of the moniker.

Cognizant of that fact, Dodge has tried to make sure that the five new R/T models it showed at the 2011 Chicago Auto Show live up to the name.

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For starters, there is the 2011 Dodge Challenger R/T which, like last year’s model, holds the middle spot in that model’s lineup. Its 5.7-liter Hemi V-8 carries over from last year, but the car receives styling tweaks to go along with minor upgrades to the suspension and interior.

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