Automakers spend a lot of time chasing young buyers, so it was a bit of a shock to see Dodge launch into its New York Auto Show news conference with a short film filled with seniors averaging close to the century mark. No worries, though, as they quickly proved to be as young-at-heart as the typical Dodge buyer.
And so, whatever the age, Chrysler’s muscle car brand quickly refocused the spotlight on a pair of updated performance models, the 2015 Dodge Charger and 2015 Dodge Challenger, both of which undergo some significant mid-cycle updates.
It’s clearly an appropriate move for the two-door Dodge Challenger, which is in its fifth year since its last full redesign – though, surprisingly, the classic muscle coupe set an all-time sales record last year. (more…)