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First Look: MOPAR 12 300

Chrysler parts division also reveals three other special editions.

by on Jan.31, 2012

"Big Daddy" Don Garlits stands alongside the new MOPAR 12 300.

It started out selling antifreeze but, 75 years later, MOPAR has become a key part of Chrysler’s global growth strategy – and a brand in its own right, with its third specially badged model in three years soon to roll into showrooms.

The new MOPAR 12 300 is a muscled-up version of the new 2012 Chrysler 300S that promises to cut nearly a full second off the stock sedan’s 0 to 60 times, while also improving braking performance.

Meanwhile, the Chrysler parts and service unit marked the start of its 75th anniversary by unveiling three other special kit models. Including a ruggedized version of the Jeep Compass, performance and appearance enhancements for the Fiat 500 and a bulked-up version of the all-new Dodge Dart sedan.

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Originally created in 1937 to market a line of antifreeze for Chrysler products, MOPAR has long served as the Detroit maker’s replacement parts and performance upgrade brand. But it has a much bigger role in store as part of the alliance between Chrysler and its Italian partner, Fiat, noted the brand’s president, Pietro Gorlier, during a media presentation.