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Dodge Bringing the Dart Back

Once-familiar nameplate returns at Detroit Auto Show.

by on Dec.06, 2011

Dodge revives a once-familiar nameplate with the rebirth of the Dart.

A name once familiar to Baby Boomers will be making its return in time for the new crop of Millennial motorists, the Dodge Dart staging its revival at the upcoming Detroit Auto Show.

A fixture of the ‘60s, the Dart was one of the more popular small cars in the domestic line-up but steadily lost traction as imports came to dominate the market for compacts.  It was last produced in 1976.  But the Dodge Dart nameplate will be revived for the 2013 model-year as the replacement for the largely unloved Dodge Caliber hatchback.

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The name may harken back to an era of peace, love and 30-cent gasoline but Dodge insists this is anything but a retro-mobile, describing it as “a thoroughly modern vehicle that’s fuel-efficient, beautifully designed and crafted.”

It’s also the first vehicle in the Chrysler line-up to get an injection of partner Fiat’s DNA, or more precisely, the automaker’s upscale brand Alfa Romeo.  The new 2013 Dodge Dart will be based on a Fiat platform “adapted from the award-winning Alfa Romeo Giulietta,” explains an advance release.