Detroit Bureau on Twitter

Posts Tagged ‘dodge charger srt8’

Is Chrysler’s SRT Brand Awesome or Anachronism?

TheDetroitBureau takes a closer look.

by on Jul.19, 2011

Is the Challeger SRT8 392, with its new 6.4-liter V8. awesome or just an anachronism?

Chrysler has brought performance back in a big way with its SRT brand, launching four new models—the 2012 Dodge Challenger SRT8 392, the 2012 Dodge Charger SRT8, the 2012 Chrysler 300 SRT8, and the 2012 Jeep Grand Cherokee SRT8—but can the company bank on it?

Is SRT awesome or just an anachronism?

As SRT brand CEO told last week, the company believes that there’s a business case for large performance cars, and that these vehicles bring buyers into showrooms, and many of those buyers end up buying cars like the Dodge Avenger and Chrysler 200.

Subscribe Now - It's Free!

In theory, halo cars have always drawn customers into showrooms and auto show displays, and car enthusiasts love them. But in order for halo cars to do more than just attract eyeballs, the rest of the lineup has to be great, as well.


Chrysler Revives SRT Performance Brand with Three New Models Coming

Gilles named new SRT chief in management shake-up.

by on Jun.08, 2011

The new Dodge Charger SRT8 will be part of a revived, standalone performance brand.

Who says performance cars are dead in an era of $4 gas? Not Chrysler, it seems.  The maker is bringing back the SRT brand and plans to start expanding its line-up later this year.

Ralph Gilles, who had been serving as CEO of the Dodge division, will now serve as brand boss for SRT – which is short for Street and Racing Technology.  Gilles will continue in his dual role as Chrysler’s design director.

The move is just one in a series of senior executive management changes.

The SRT brand originally appeared in 2002, when the Detroit maker announced it would “create a line of industry-leading performance vehicles and parts.”  It was a time when performance products were making a comeback, and Chrysler began putting out SRT versions of a wide range of products.  But, in recent years, as fuel prices began to soar and the market shifted from muscle to mileage.


At the moment, there is only one SRT model in the entire Chrysler line-up, the 2011 Dodge Challenger.  But for 2012, the company will add three more: a Jeep Grand Cherokee SRT8, a Dodge Charger SRT8 and a Chrysler 300 SRT8.


Carrying the Torch: Dodge Seeks its own Identity

“The challenge is getting the word out.”

by on Feb.11, 2011

Ralph Gilles serves dual roles as Chrysler's corporate design chief - and as head of the Dodge brand.

Chrysler is in the midst of a major turnaround – or so it hopes — and of the company’s five marques, perhaps Dodge, which has been repositioned the mainstream performance brand, is the biggest torch-carrier for the company.

A lot of the credit for that arguably goes to Ralph Gilles, the president and CEO of the brand – as well as the head of design for Chrysler itself.

The youthful Gilles, who favors designer jeans and casual button-down shirts, rather than the suit-and-tie uniform, resonates with the media and enthusiasts precisely because he comes across as a car guy and not a stuffed shirt.

Now he needs to get his brand to have the same favorable image with a skeptical public.  And no one knows that better than Gilles himself.

“We need to re-open a discussion with America,” Gilles said. “Get our own identity.”


First Look: 2011 Dodge Charger SRT8

Put some metal behind the pedal.

by on Feb.10, 2011

The new Dodge Charger SRT8 makes its Windy City debut.

When Dodge unveiled the redesigned 2011 Dodge Charger last fall, it was almost a foregone conclusion that an SRT8 high-performance version would be on the way.

Dodge made good on that assumption at the 2011 Chicago Auto Show, where the 2011 Dodge Charger SRT8 made its debut.  (As did a reborn Chevrolet Camaro ZL1, Chevy’s fastest pony car ever. Click Here for more.)

Sporting an estimated 465-horsepower and 465 lb-ft of torque from a 6.4-liter Hemi V-8 that mates to a 5-speed automatic transmission, the SRT8 Charger is set to launch later this year.

Auto News When You Need It!

Observant readers will notice that the Charger SRT8 makes five less horsepower than the Challenger SRT8 392, but that’s no reason to be dissapointed. Dodge says that the difference was necessary to achieve optimal low-end torque.

Those who like to shift for themselves will be happy to note that the Charger SRT8 offers steering wheel-mounted shift paddles, while those who want high performance without sacrificing those miles per gallon will like the cylinder-deactivation system that shuts down four of the cylinders during light cruising.