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Posts Tagged ‘dodge charger srt hellcat’

Muscle Cars Rule Again

Why advertise a car that’s already sold out?

by on Jul.02, 2015

The Dodge Challenger and Charger Hellcat models take center stage in the new Predators ad campaign.

At 707 horsepower, the Dodge Challenger and Charger Hellcat models are the most powerful muscle cars to ever roll off a Detroit assembly line, and the fastest. Just ask any dealer who has watched the two vehicles squeal out of showrooms faster than the factory can build them.

Even though Dodge is heavily promoting the Hellcat models in a series of new 30- and 90-second ads, the Hellcats are sold out for the rest of the 2015 model-year. But parent Fiat Chrysler isn’t the only one struggling to meet demand. Ford Motor Co. saw a roughly 40% jump in sales of its long-popular Mustang last month, and while sales are off a bit for the Camaro, Chevrolet expects a big surge of demand once it launches the all-new 2016 version in the months ahead.

Your High-Performance News Source!

Only a few years ago, skeptics were predicting the demise of the muscle car, with the classic V-8 likely to be relegated to the automotive rust heap. Hybrids and battery-cars were expected to take their place. But as recent sales figures have demonstrated, Americans aren’t about to abandon their long-standing passion for performance. These days, manufacturers are being forced to pile on the incentives to get buyers to consider those alternative-power vehicles.

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To Hell and Back in the Dodge Charger SRT Hellcat

The most powerful factory muscle car ever also shows a practical side.

by on Jun.30, 2015

To Hell and back - Hell, Michigan, that is.

I’ve been to Hell and back. And with 707 horsepower under the hood it didn’t take me long to get there.

Hell, Michigan seemed like the appropriate place to take a spin in the 2015 Dodge Charger SRT Hellcat – not just because of the kindred name but because the little town is gateway to some of the best driving roads within a couple 100 miles of Detroit. While there are plenty of flat, wide roads in the Motor City to test the Hellcat’s 0 to 60 prowess, we wanted to see how it handled something a lot more demanding.

Muscle Up!

For those who’ve somehow missed the headlines, the Dodge Charger SRT Hellcat – and its sibling, the Challenger SRT Hellcat – are the most powerful factory-built muscle cars ever to roll out of a Big Three assembly plant. They share a massive, 6.2-liter supercharged version of the familiar Hemi V-8 that makes a jaw-dropping 707 horsepower and 650 pound-feet of torque.

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