Susan Docherty, former marketing chief for General Motors’ core North American operations has been given a new assignment as head of sales, service and marketing for the maker’s International Operations.
Promotion or demotion? That depends on how you look at GM’s long-term prospects. Reporting to International Operations (IO) Chief Tim Lee, Docherty will be responsible for some of the fastest growing markets in the automaker’s empire. This year, places like China, Brazil and Russia will be responsible for nearly half of the vehicles GM sells and eventually that is forecast to reach 75% of the company’s volume.
“We are fortunate to have Susan joining us at this important time in GMIO’s history, as we focus on growth throughout the region” said Lee. “She brings a wealth of sales and marketing experience with a fresh perspective to the way we approach our business.”
The 47-year-old Docherty is a Canadian native who earned two degrees from the University of Windsor – a Bachelor of Commerce in Business Administration with a major in Marketing and a Bachelor of Arts majoring in Economics. Docherty also spent 2004 on a year-long Sloan Fellowship at Stanford University, where she studied under Eric Schmidt, then the relatively unknown head of rising Internet powerhouse Google.