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GM Joint Venture Making $50 Mil Bet on Ohio Diesel Plant

by on Feb.05, 2014

The Duramax Diesel is offered in this new Chevrolet Silverado HD model pitched during last weekend's Super Bowl.

General Motors and its Japanese partner Isuzu are betting on a surge in demand for heavy-duty diesels, announcing plans to invest $50 million in a plant in Ohio – a move they say will “protect” 500 jobs.

The investment appears to reflect a growing interest in diesels in a market that has long been skeptical of the high-mileage technology. But a growing number of competitors, including Chrysler and Nissan, have either added or plan to expand their diesel offerings for full-size and heavy-duty trucks.

Performance Matters!

“Today’s announcement demonstrates GM’s commitment to continuously invest in technologies that reduce the impact of our vehicles on the environment, while maintaining performance attributes required by customers in the areas of towing and hauling loads,” said GM North America Manufacturing Manager Christine Sitek.