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Marty’s Marketing Minutia — Behind the Chevy Ad Shake-up

Why there's still baseball, apple pie and Chevy, but no CE.

by on Apr.27, 2010

With performer Dinah Shore, Campbell-Ewald created one of the most memorable ad campaigns in automotive history.

Campbell-Ewald has had one helluva long run as the advertising agency of record for the Chevrolet division of General Motors. An impressive 90 years. 4,680 weeks. 32,850 days. Millions of billing hours. 1,000+ current employees. Thousands of talented and semi-talented alums.

These are more than just numbers, they are representative of the dedication, passion and reliability of the company and the people that shaped and helped make the Chevrolet brand the one-time market leader and the biggest generator of bottom line profits for General Motors.


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From personal experience I can say, without fear of contradiction, “it was a great place to work!”  The hours were good, the pay rewarding, benefits reasonable, liberal vacation time, good expense accounts and for the most part the “C-group” – CEO, COB, CAS, CCO, CFO — of executives were real pros.  Of course there were exceptions.