Dieter Zetsche | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘dieter zetsche’

Second Daimler Plant to Yield 400% Increase in Battery Production

Factory will play critical role in launch of new Mercedes-EQ models.

by on Oct.24, 2016

Daimler's new plant will cost the maker about 500 million euros but quadruple battery output.

Daimler AG has broken ground in the German town of Kamenz for a second battery plant, a move that should yield a 400% increase in its capacity to produce lithium-ion packs for a wave of new electric vehicles now under development.

During last month’s Paris Motor Show, Daimler revealed the new Generation EQ concept vehicle, a production version of which will serve as the anchor of an all-new new sub-brand, Mercedes-EQ. The maker also revealed electrified versions of all the current Smart brand models.

Electrifying!

“By 2025, our passenger car product portfolio will contain more than ten fully electric vehicles,” said Thomas Weber, the Daimler board member overseeing R&D and Mercedes car development. “At the same time, we are continuously pushing our plug-in-hybrid offensive and the introduction of 48-volt-systems,” and the batteries that will be produced at the new plant, as well as the original factory in Kamenz, will become “an integral part” of that product roll-out.”

(more…)

Smart “All-In” on Battery-Cars

U.S. only getting Fortwo ED, however.

by on Sep.30, 2016

Green machine: The Smart Fortwo ED Cabriolet makes its debut at the Paris Motor Show.

Range anxiety remains one of the biggest concerns for consumers considering a battery-electric vehicle but it’s less of a concern for those who might only need their vehicles for short runs in dense urban settings. And that could play out well for the little Smart brand.

Daimler AG’s city car subsidiary plugged into the Paris Motor Show with a trio of next-generation battery-electric vehicles, one for each of Smart’s models. The preview was part of a broader series of announcement about electrification that included the launch of the new Mercedes-EQ brand-within-a-brand.

Plug In with a Free Subscription!

“Smart is going all-in on battery power,” declared Daimler AG Chairman and CEO Dieter Zetsche, as the newest Smart Electric Drive trio drove onto the stage.

(more…)

Diversity of Daimler AG Board Growing

Company puts Seeger in charge Mercedes-Benz marketing and sales.

by on Jul.22, 2016

Daimler AG Chief Dieter Zetsche is working to find the next generation of Daimler executives, ideally a more diverse group of leaders.

Daimler AG’s top board appointed Britta Seeger to the company’s board of management, responsible for marketing and sales at Mercedes-Benz cars to replace Ola Kallenius.

The 46-year old Seeger, one of the few women to hold a senior executive post within Daimler AG, is one of a group of younger executives being groomed by Dieter Zetsche, Daimler’s CEO, for leadership roles with in the German industrial giant.

The Leader in Global Automotive News!

Seeger’s appointment is effective Jan. 1, 2017. She is currently head of Mercedes-Benz operations in Turkey and previously was in charge of Mercedes-Benz operations in South Korea. (more…)

Mercedes Bringing New Fuel Cell Vehicle to Roads Next Year

Zetsche thinks future is battery electric based on costs.

by on Jan.12, 2016

Daimler's Dieter Zetsche says that Mercedes will have a fuel cell vehicle on the road next year, he believes the future is battery electric.

The head of research at Daimler AG said Mercedes-Benz will have a fuel-cell vehicle ready for the road next year, but the company’s chief executive officer, Dieter Zetsche, also raised new doubts about the viability of hydrogen as at automotive fuel during a session with reporters on the sidelines of the North American International Auto Show.

“There is a disconnect,” noted Zetsche. Right now battery-electric vehicles have gained an edge over fuel cells, he noted. “Five years ago they seemed to be equal,” But fact of the matter is that there is a lot more money being spent on battery electric vehicles than in research on hydrogen fuel cells. “The potential advantages of fuel cells have diminished,” he said.

The Leader in Global Automotive News!

In addition, the infrastructure issues associated with hydrogen fuel cells remains formidable. People talk about the hydrogen highway in California, but the progress is very slow and very limited, he suggested. (more…)

Apple Moving Fast on Car Project

“Project Titan” set to ship by 2019.

by on Sep.22, 2015

Apple's Jeff Williams has broadly hinted at the company's plans to enter the auto industry.

Apple could have its first car, a battery-powered, autonomous vehicle, on the road by 2019, according to a new report.

While the company, best known for its computers, iPhones and iPads, has yet to confirm it will enter the automotive business, Apple’s efforts have become increasingly visible as it hires away talent from other automakers, and meets with regulators to discuss issues such as rules on self-driving vehicles.

Subscribe Now!

The maker’s automotive project is known internally as “Project Titan,” and a new report in the Wall Street Journal says Apple has set a “ship date” of 2019, though that is not a guarantee a car would actually be ready for sale that year.

(more…)

Daimler, Renault/Nissan Could be Open to Alliance with Fiat Chrysler

Six years in, Daimler and Renault/Nissan continue to expand their partnership.

by on Sep.16, 2015

Daimler's Dieter Zetsche and Renault/Nissan's Carlos Ghosn brief reporters on their growing alliance during a meeting in Frankfurt.

Increasingly frustrated in his bid to merger with General Motors, Fiat Chrysler Automobiles CEO Sergio Marchionne might consider an alternative in his bid for better economies of scale.

At a media briefing called to discuss the results of their own, six-year partnership, Daimler AG Chief Executive Dieter Zetsche and Renault/Nissan CEO Carlos Ghosn said they would be open to the possibilities of adding FCA to their successful alliance.

The Complete Story!

“Any single opportunity we have in front of us…we will entertain,” said Renault/Nissan’s Ghosn.

(more…)

Apple Hires Key Tesla Engineer as Daimler Mulls Joint Ventures with Apple, Google

A Silicon Valley “poaching war” turns up the heat.

by on Aug.24, 2015

Apple's Jeff Williams has hinted at the possibility that the company may be looking at moving into the auto industry with more than its CarPlay system.

Apple has hired one of Tesla’s top autonomous driving engineers, according to a post on LinkedIn, the latest sign that the Silicon Valley firm best known for its smartphones and computers is getting ready to enter the auto industry.

Separately, the CEO of Daimler AG suggests he would be open to an alliance with both Apple and its high-tech rival Google, which has become a leader in the development of autonomous vehicle technology. The parent company of Mercedes-Benz also has had an ongoing relationship with Tesla.

Take a Bite!

“Many things are conceivable,” Daimler CEO Dieter Zetsche told the German magazine Deutsche Unternehmerboerse. “Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle. That can be interesting for both sides.”

(more…)

Daimler Extends Zetsche’s CEO Deal to 2019

Revival of Mercedes silences critics.

by on Apr.02, 2015

Dieter Zetsche will remain in place as Daimler AG CEO through 2019 after a three-year contract extension.

The Daimler AG Board of Supervisors plans to extend the contract of the company’s chief executive officer, Dieter Zetsche, through 2019.

Manfred Bischoff, chairman of the board of supervisors, told shareholders that Zetsche’s contract would be extended for another three years. Zetsche’s current contract expires at the end of 2016. The announcement drew few comments, pro or con, from the more than 5,000 shareholders, who gathered in Berlin for the company’s annual meeting.

Subscribe for Free!

Zetsche, who has never been wildly popular with Daimer’s often-critical shareholders, has served as Daimler CEO since 2006 when he took over the company from Juergen Schrempp, the architect of the ill-fated merger with Chrysler, which Zetsche dissolved in 2007. (more…)

Mercedes-Benz Uses Internet to Pave Path to Sales

German maker taking advantage of new economy.

by on Apr.01, 2015

Dieter Zetsche, CEO of Daimler AG, tells shareholders about Mercedes' plans for selling vehicles over the Internet.

Mercedes-Benz is edging into selling cars on the internet, Daimler AG Chief Executive Officer Dieter Zetsche told shareholders during the maker’s annual meeting in Berlin, highlighting the automaker’s forward-looking approach to new challenges and technology.

“For a long time, people believed that you couldn’t sell cars on the internet. After all, a car is different than a book. But nowadays many people are even meeting future husbands and wives online – so why not their new car,” Zetsche said.

The Leader in Global Automotive News!

Consequently, Mercedes has launched pilot projects in Hamburg and Warsaw, that allows the automaker, through its online store, to enter into a dialogue with people who had previously had little or no contact with a Mercedes dealership, he said. (more…)

Daimler Raises Dividend Despite 16% Profit Drop

Zetsche lauds record-setting sales efforts in 2014.

by on Feb.05, 2015

Daimler AG CEO Dieter Zetsche said 2014 was a terrific year for the company despite the fact that profits dipped 16%.

Daimler AG, the parent company of Mercedes-Benz brand cars and trucks, saw earnings drop 16% in 2014 despite record sales and revenues.

Daimler Chief Executive Dieter Zetsche, however, said overall 2014 was a terrific year for the German automaker and proposed boosting the annual dividend to shareholder to 2.45 euros.

Your Global Auto News Source!

“We set new records once again in 2014 – for unit sales, revenue and earnings. This progress is the result of consistent hard work. And it is based on decisions we made several years ago and which we have successfully implemented since then,” said Zetsche, who is also head of Mercedes-Benz Cars. (more…)