The Ram 1500 pickup truck has built a solid reputation for reliability, refinement and power – landing critical kudos earlier this year by winning North American Truck of the Year against a solid list of competitors. Add a favorable review from Consumer Reports, which has never been terribly impressed by vehicle built by the Chrysler Group, and the Ram pickup has plowed through the competition lately, picking up sales and market share seemingly every month.
But the brass at the Chrysler Group also seemed to have learned that if you’re not moving forward, you’re actually standing still — or worse, losing ground. So this fall, they have elected to become the first full-line manufacturer to equip a full-size pickup truck with a diesel option — the 2014 Ram 1500 EcoDiesel – something the competition is only just beginning to hint about.
The timing probably couldn’t be better considering the growing interest in this high-mileage, high-torque technology. Diesels, in general, have been gaining ground, though largely under the hoods of various German luxury imports. But “oil burners” offer some potentially significant advantages for truck buyers.