It may have been frigid cold in much of the country, but things were only heating up inside the nation’s new car showrooms, this month. Despite blizzards that led to a slow start, car sales for February will wind up well into the plus column, according to a preliminary report by J.D. Power and Associates.
Using data from dealers across the U.S., the research firm estimates sales will come in about 17.3% above year-ago levels – and 11.7% above January sales.
That’s a significant turnaround in just a matter of weeks. Speaking to TheDetroitBureau.com at the Chicago Auto Show, earlier in February, Ford’s global marketing chief Jim Farley lamented, “Nobody’s buying.”
It didn’t help that much of the country was being hammered by frigid temperatures and a series of winter storms, but the Ford executive also worried that consumers were waiting for a new round of hefty incentives before signing on the dotted line.