When the field of IndyCars lines up on the grid at Detroit’s Belle Isle race track this Sunday, you can be guaranteed that General Motors will lead the pack. That’s because Mark Reuss, GM’s President of North America, will be riding in the pace car, a Chevrolet Corvette Stingray.
There’s no way to know who’ll ultimately take the checkered flag but Reuss and GM clearly hope for a repeat of last week’s Indy 500, the maker’s Chevrolet division powering to a 1-2-3 victory, the first time Chevy has won the celebrated race in 11 years.
That victory has a number of benefits, according to Reuss. “We’re a company that lost what it feels like to win,” he says, recalling with a grimace the bankruptcy that nearly shut GM down just four years ago. But wins like Indy are “giving us a feel of what it’s like to win again as a company.”
There are other payoffs, the executive says.