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Daimler Invests $475 Million into Detroit Diesel Plant

Upgrades allow company to offer automatic transmissions for heavy-duty trucks.

by on Nov.20, 2015

Daimler's Wolfgang Bernhard discusses the $475 million the company invested in its Detroit Diesel plant on the outskirts of the city.

Daimler AG said Friday it has invested $475 million and created 330 new jobs at the company’s factory on the edge of Detroit to launch production of a new line of automatic transmissions specifically designed for heavy-duty trucks and a new engine for smaller, medium-duty commercial vehicles.

Wolfgang Bernhard, head of Daimler Trucks, said the project at the Detroit Diesel factory in the city gives Daimler the ability to extend its leadership in the North American market and lower the costs for its customers at the same time.

Heavy Duty News!

Traditionally, buyers of heavy-duty trucks in the U.S. have ordered the cab and chassis from one manufacturer, the engine from another maker, the transmission from a third and the axle from a fourth company. With the expansion in Detroit, which already builds truck engines and axles, Daimler will have the opportunity to offer customers a complete unit. (more…)

Daimler Adopts Detroit Brand

Chrysler’s not the only brand “Made in Detroit.”

by on Nov.01, 2011

Daimler is launching a new line that will also boast of its Detroit heritage.

Apparently Chrysler isn’t the only company thinking the tagline, “Made in Detroit,” has a certain cachet these days.  Its old partner, Daimler AG, also is creating its own Motown brand.

Daimler Trucks North America has rolled out its new Detroit marque, which is based on the existing Detroit Diesel brand.

“Detroit Diesel has long been synonymous with performance, quality, reliability and fuel efficiency. We will be building on this heritage with the Detroit brand,” said Andreas Renschler, the Daimler AG Board of Management member responsible for Daimler Trucks and Daimler Buses.

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“We will combine all the components of truck powertrains in the new Detroit brand. By offering a broad range of its own perfectly coordinated powertrain components, DTNA will be able to fulfill its customers’ requirements even more effectively in the future,” Renschler said.

(more…)