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Detroit Auto Show Confirms it May Move to October

Bad weather, increasing competition work against show’s current January date.

by on Mar.05, 2018

The NAIAS has seen a sharp drop in the number of new product previews, though there were still some big ones in 2018, including the introduction by CEO Akio Toyoda of the new Toyota Camry.

Thirty years ago, a once-backwater car show suddenly became the most important event of its kind, at least in North America, but the North American International Auto Show has begun to see its shiny star tarnish, at least from the perspective of new car previews.

And that’s got the Detroit Auto Dealers Association, the sponsors of the annual event, thinking about whether it makes sense to continue staging the show in January. It won’t happen next year, the NAIAS media preview scheduled for January 14-15, 2019, with the public days running through the 27th. But 2020 might be an entirely different story.

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“A critical part of being a sought-after global stage for companies is that we continuously evaluate future opportunities to make sure our show meets participating brands’ needs,” DADA spokesman Max Muncey told “We are exploring many opportunities for the show, with October being one of those opportunities. Ongoing discussions are underway with key stakeholders around the world.”