Detroit Advertising |
Detroit Bureau on Twitter

Posts Tagged ‘detroit advertising’

Ad Age Dumps Detroit Coverage

Veteran correspondent Jean Halliday “downsized.”

by on Jan.12, 2010

Like a sinking ship, the pieces of the Detroit ad community have been breaking off and plunging beneath the waves, in recent months.  After losing the Chrysler account, BBDO closed its Detroit office.  Chevrolet has pulled a large chunk of business away from its long-time partner Campbell-Ewald and could cut the ties entirely.

What’s left?  Well, even the publications that long covered the Detroit ad community in detail seem to be giving up.

At a Detroit Auto Show event, the resident rumor was, “Have you heard that Jean Halliday is no longer with Ad Age?” Dumbfounded I had not.  But upon checking learned that the long-time Advertising Age journalist was cut, after 13 years, along with three other reporters.


Chevy Advertising Now Up For Grabs

Campbell-Ewald will now have to bid for each campaign, though it remains official "agency of record."

by on Dec.18, 2009

Campbell-Ewald will have the Chevrolet Silverado ad business, but loses Malibu, Terrain and Equinox, three growing product lines.

Campbell-Ewald will have the Chevrolet Silverado business, but loses Malibu, Terrain and Equinox, three growing product lines.

Though it officially remains the “agency of record,” Detroit ad agency Campbell-Ewald has just been dealt a devastating blow by Chevrolet, the huge automaker with which it has partnered for eight decades.  The decision could cost the agency hundreds of millions of dollars in the next year alone.

Coming out of its bankruptcy, mid-year, GM officials warned they were going to rethink that long-term relationship, which meant CE could lose some, possibly all of an account that has, in peak years, generated business industry insiders estimate at more than $1 billion a year.

After the proverbial “extensive review,” Chevy has notified Campbell-Ewald it will retain the agency of record title, and will continue to handle the giant brand’s retail business, but the most lucrative work, developing, creating and managing Chevrolet’s national advertising campaigns is now up for grabs.

Marketing Insight!


The competing mega-ad agency Publicis has won the bidding for three of Chevrolet’s most important products, the Malibu sedan, and the Equinox and Traverse crossovers.  Campbell-Ewald will maintain the work on the Silverado and Silverado HD pickups, but in the current market, and looking towards the future, the truck side of the business is looking to steadily decline, experts note.  CE will also do “contextually relevant” work for Chevy’s ad presence during the upcoming Winter Olympics.


New Chrysler Ad Contract to Universal McCann

Still more shake-ups in once staid Detroit ad world likely.

by on Dec.09, 2009

Chrysler is shaking up its ad agency accounts, hoping to do better than the disastrous Day One campaign that followed its sale from Daimler to Cerberus, several years ago.

Chrysler is changing agency accounts, hoping to do better than the failed Day One campaign following its Daimler sale to Cerberus years ago.

Its relationship with BBDO drawing to a close, Chrysler has announced it will turn over its media buying contract to Universal McCann next month.

An across-the-board shake-up, which is leading BBDO to close its offices in Troy, has led Chrysler to split up its nine-figure advertising budget.  McCann, a division of the ad giant Interpublic, is getting just a piece of Chrysler’s advertising and creative business.

Global Hue, an agency based in the Detroit suburb of Southfield, has picked up the business for the Jeep division – which just launched it’s “I Am Jeep” campaign.  Dodge Truck, now known as Ram, has gone to Dallas-based Richards Group.  And Chrysler has even sent some business abroad – borrowing and repackaging an Italian-made spot originally developed for Lancia, a division of Fiat’s new parent, Fiat.

Ad Insider!

Ad Insider!

“As a new company with a brand-driven focus, we are looking for agencies that can deliver unique ideas and solutions to help us better communicate with consumers,” Olivier Francois, Chrysler’s new, Fiat-appointed ad chief, said in a statement. “These changes will allow Chrysler greater efficiencies and flexibility in the use of its media across all four brands and at the retail level.”