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Daimler, BYD Launching New Battery Car

by on Feb.27, 2014

The new Daimler-BYD joint venture will launch its first battery-car concept, the Denza NEV, in Beijing.

Mercedes’ parent Daimler AG plans to launch an all-new battery-electric vehicle it has developed as part of a joint venture with China’s BYD. To be sold through the new Denza brand, it will make its debut in concept form at the upcoming Beijing Motor Show.

The show car will be called the NEV, short for New Energy Vehicle.  The hatchback will use a pure battery-electric design with its batteries mounted under the floor and its electric motor driving the front wheels.

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The German maker provided the basic vehicle architecture for the Denza NEV concept, along with key componentry, including the safety system.  BYD, already one of the key players in the emerging Chinese battery-car market, supplied the underlying drive system.

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Daimler, BYD Launch New Denza Battery Car Brand

First new product will debut at Beijing Motor Show.

by on Apr.02, 2012

Daimler and BYD launch the new Denza battery-car brand, debuting at the Beijing Motor Show.

Hoping to take advantage of China’s potentially huge battery-car market, Daimler will launch the new Denza brand with its Chinese partner, BYD.

A concept car hinting at what’s to come from the 50/50 joint venture will make its appearance, later this month at the 2012 Beijing Motor Show.  Production is set to begin in 2013, the partners revealed, adding that the new Denza brand’s slogan will be “EV the Future.”

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“We have the ideal partner in Daimler. BYD provides experience in battery technology and e-drive systems, as well as bringing EVs into operation on the streets of China,” said BYD’s president, Wang Chuanfu. “In connection with Daimler’s design of premium autos, know-how in electric vehicle architecture and safety, and more than 125 years of experience in automotive excellence, DENZA is on the right track to become the leader in the New Energy Vehicle market in China.”

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