Following what it says was the successful completion of the two-year beta phase, BMW’s extended IPTV offering went online on August 26, 2009. It replaces the previous offering, comprised of the German BMW TV website and the international site at www.mw-web.tv. All told, they tallied more than 70 million video views.
Complementing the German version (www.bmw.tv/de), twelve additional languages are scheduled to go online during the next few months. For all other countries, there is an English version at www.bmw.tv/com. The website will continue to focus on the fields of motoring, innovation, lifestyle and sports.
BMW says the idea is to provide online video platforms and international bloggers as well as actual and potential customers with a wide range of information and features. This is why the BMW TV reports are not only made available via the BMW IPTV websites but also via dealership websites.
All video formats and language versions are stored on a central server to guarantee the efficient production and distribution of full-video content. A specifically developed repository browser allows all countries to upload reports to the video library. The system can be accessed from Germany and abroad.