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Ford Ups Production, More Increases to Follow

Maker adds incentives to get dealers pushing Sync system.

by on Feb.07, 2011

Ford dealers are running out of the new Explorer.

With its share growing, even as the U.S. automotive market shows stronger signs of recovery, Ford Motor Co. says it will upping production for the rest of the quarter – and is anticipating further increases later in the year.

The Detroit maker says it is struggling to meet demand for some of its newest models, notably the Ford Explorer, the completely-redesigned sport-utility vehicle that was voted North American Truck of the Year, last month, by a jury of 49 U.S. and Canadian automotive journalists.

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Ford says it will now roll out 13% more vehicles than it had originally projected, during the first quarter of 2011, for a total of 555,000 cars, trucks and crossovers.

“We are running flat out right now,” Ken Czubay, Ford’s head of sales, service and marketing, told reporters following a meeting with the company’s retailers, at the annual convention of the National Automobile Dealers Association.