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Dealers Happiest with Hyundai, Subaru and Lexus

Happy dealers can deliver better sales.

by on Jan.30, 2012

Dealers converge on Las Vegas, this week, for the annual NADA convention.

As many as 10,000 U.S. car dealers will descend on Las Vegas later this week for the National Automobile Dealers Association convention, an annual binge of partying and, in many cases, griping about the problems they have with their manufacturers.

It’s not unusual to hear some angry words emerge from the closed door sessions that make up much of the more serious work at the yearly gathering.  But other “make meetings,” as they’re known in the trade, can be veritable love fests.  Indeed, a new study by the NADA released ahead of the 2012 convention reveals which brands have the best relationship with their retailers.

Insight!

Hyundai , yet again, tops the list in the Dealer Attitude Survey, the third year in a row for the fast-growing Korean carmaker.  It’s followed by Subaru, which set its own sales record in 2011, Lexus, Kia and Mercedes-Benz, in that order.

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