Detroit Bureau on Twitter

Posts Tagged ‘de nyschen infiniti’

Farewell Audi, De Nysschen Heading to Infiniti

Will run global luxury operations as they move to Hong Kong.

by on Jun.04, 2012

New Infiniti global boss Johan De Nysschen, shown here celebrating word the 2010 Audi A3 had been named Green Car of the Year.

Having abruptly handed in his resignation to Audi, the maker’s former U.S. marketing chief will be heading over to Hong Kong, there to take the reins at Nissan’s new global headquarters for the Infiniti division.

The unexpected announcement last week accompanied a series of shake-ups across the Volkswagen upper management ranks – leading some to speculate that De Nysschen was unceremoniously pushed aside despite his enviable track record.  After years of lagging in the second tier among luxury players in the American market, Audi has recently been setting one record after another, with plans to double volumes before the decade is out.

Plug In on Auto News!

But Infiniti has its own ambitious goals and in his new post De Nysschen will be handling things on a global scale.  Earlier this year Nissan dropped word that it would put further distance between its mainstream operations and the luxury brand by moving Infiniti to Hong Kong.

(more…)