It’s back to Tokyo for Simon Sproule, the former chief of global public relations for Nissan Motor Co. who left the automaker, in early 2009, for a brief stint in the high-tech world.
The return of Sproule, who will also take on key marketing duties with his once-and-future employer, is the latest shake-up of Nissan’s global PR management. Though he has yet to be given the formal title, Bentley’s former chief flak, David Reuter has become the de facto head of Nissan’s public relations operations in the States.
The 41-year-old Sproule has had a momentous career path, over the last decade. Starting out as a low-level manager in the Ford organization, he rose to become the PR head of that maker’s Jaguar subsidiary – then jumped to Nissan. His tenure at the Asian maker’s former U.S. headquarters in Los Angeles didn’t last long, however.
Barely a year after joining Nissan, Sproule was recruited by hard-charging CEO Carlos Ghosn to take on global PR duties in Tokyo.