Detroit Bureau on Twitter

Posts Tagged ‘datsun revival’

Back from the Dead, Datsun Looking for Global Opportunities

Aiming at the 70% of the world’s population not yet mobile.

by on Oct.30, 2015

The new Datsun Go-Cross Concept.

With its tall roof, high seating position, rugged-looking skid plate and sunset-orange paint, the new Go-Cross looks like a stylish take on the crossover utility vehicles that have become increasingly popular in placed like the U.S., Europe and Japan.

But when it comes to market a couple years from now, it will take aim at a select group of emerging markets including India, Indonesia, South Africa and Russia. And it will likely carry a price tag of under US$10,000, a fraction of what a similar model might go for in established markets.

Subscribe for Free!

While officially a concept car, for now, the Go-Cross is all but certain to become one of the next models offered by Nissan Motor Co. through its recently revived Datsun division.

(more…)

Nissan, Renault Investing $5 Bil in India, Plan New “Ultra-Low Cost Cars” for Emerging Markets

Japanese and French makers will jointly develop new models.

by on Jul.16, 2013

The new Datsun Go debuts in India.

A day after launching the revival of the once-familiar Datsun brand, Nissan and its French partner Renault are laying out major plans for India and other emerging markets, including a plan to jointly develop a new line of ultra-low cost vehicles that the makers hope will give them a leg up in some of the world’s newest and fastest-growing markets.

Describing himself as “very bullish on India,” Carlos Ghosn, the CEO of both of the automotive partners, outlined plans to invest $5 billion on the subcontinent over the next few years, double what had previously been announced.

Outperform - With a Free Subscription!

Ghosn said that Nissan, Renault and the reborn Datsun brand and aiming for a 15% share of the Indian market.  Between them, the partners could have as many as 15 to 20 different models in Indian showrooms within the next five years, they indicated.

(more…)

Nissan Begins Re-Launch of Datsun Brand

by on May.24, 2013

Datsun is set to make its return with a launch in India next March.

Nissan will launch five new models as part of an ambitious plans to bring back the Datsun brand – which will make its debut in India, starting in March of 2014.

The re-introduction of the Datsun brand, which Nissan shelved in the early 1980s, is a key part of an effort by Nissan to boost its market share in South Asia, company officials said in Mumbai.  Nissan plans to expand its Indian dealer network from 95 to 145 outlets to coincide with the Datsun launch – and hopes to increase its market share there fivefold.

“Datsun is an important part of the heritage of Nissan,” said Ashwani Gupta, program director of Nissan’s newly-created Datsun Business Unit.

Your Global Source!

“We will offer our customers in India modern and spirited cars that they will be happy and proud to own—at an affordable price,” added Nissan CEO Carlos Ghosn, who has said the Datsun brand’s launch plans will focus on “optimistic,” up-and-coming customers in high-growth emerging markets.

(more…)