Nissan will launch five new models as part of an ambitious plans to bring back the Datsun brand – which will make its debut in India, starting in March of 2014.
The re-introduction of the Datsun brand, which Nissan shelved in the early 1980s, is a key part of an effort by Nissan to boost its market share in South Asia, company officials said in Mumbai. Nissan plans to expand its Indian dealer network from 95 to 145 outlets to coincide with the Datsun launch – and hopes to increase its market share there fivefold.
“Datsun is an important part of the heritage of Nissan,” said Ashwani Gupta, program director of Nissan’s newly-created Datsun Business Unit.
“We will offer our customers in India modern and spirited cars that they will be happy and proud to own—at an affordable price,” added Nissan CEO Carlos Ghosn, who has said the Datsun brand’s launch plans will focus on “optimistic,” up-and-coming customers in high-growth emerging markets.