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Posts Tagged ‘datsun news’

Back from the Dead, Datsun Looking for Global Opportunities

Aiming at the 70% of the world’s population not yet mobile.

by on Oct.30, 2015

The new Datsun Go-Cross Concept.

With its tall roof, high seating position, rugged-looking skid plate and sunset-orange paint, the new Go-Cross looks like a stylish take on the crossover utility vehicles that have become increasingly popular in placed like the U.S., Europe and Japan.

But when it comes to market a couple years from now, it will take aim at a select group of emerging markets including India, Indonesia, South Africa and Russia. And it will likely carry a price tag of under US$10,000, a fraction of what a similar model might go for in established markets.

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While officially a concept car, for now, the Go-Cross is all but certain to become one of the next models offered by Nissan Motor Co. through its recently revived Datsun division.


Nissan Targets Sagging Russian Market with Datsun Brand

Russia expected to be the largest market in Europe.

by on Apr.07, 2014

The Datsun on-DO is the brand's first offering in Russia. It is a four-door, five-seat family sedan.

Despite a slowdown and sales, cuts in production and the political crisis in the Ukraine, global automakers are still moving ahead with plans to expand in Russia, which could become Europe’s largest single market before the end of the decade.

Russian sales dropped 5% last year and are expected to shrink further this year despite the pent up demand for new vehicles in European Russia. At the same, though, Nissan has moved forward with sales in Russia of its Datsun brand, which is aimed at the lower range of the market.

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Global automakers appear to be willing to look beyond Russia’s role in the messy political upheaval in the Ukraine as they continue to expand in Russia, which is expected to emerge as the largest automotive market in Europe well before the end of the decade. (more…)

Datsun Lays Out “Glocal” Growth Strategy

Reborn brand could eventually target 50 markets.

by on Sep.03, 2013

Datsun returns after a quarter-century absence.

After an absence of more than a quarter-century, Nissan’s reborn Datsun brand recently made its return in the booming Indian market with the launch of the little Go hatchback.

Datsun is returning to its roots as a simple and affordable car, in this case targeting emerging markets that will also include Russia, South Africa and Indonesia. Eventually, said the brand’s chief executive Vincent Cobee, Datsun will be sold in as many as 50 markets around the world, aiming at first-time buyers on a limited budget.


“It’s a reflection of their (limited) purchasing power,” explained one-time civil engineer Cobee who has been running the Datsun project since 2010.  “A first-time buyer in the United States might be able to spend $20,000 on a new car.  In India, that might be $7,000.”


Nissan, Renault Investing $5 Bil in India, Plan New “Ultra-Low Cost Cars” for Emerging Markets

Japanese and French makers will jointly develop new models.

by on Jul.16, 2013

The new Datsun Go debuts in India.

A day after launching the revival of the once-familiar Datsun brand, Nissan and its French partner Renault are laying out major plans for India and other emerging markets, including a plan to jointly develop a new line of ultra-low cost vehicles that the makers hope will give them a leg up in some of the world’s newest and fastest-growing markets.

Describing himself as “very bullish on India,” Carlos Ghosn, the CEO of both of the automotive partners, outlined plans to invest $5 billion on the subcontinent over the next few years, double what had previously been announced.

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Ghosn said that Nissan, Renault and the reborn Datsun brand and aiming for a 15% share of the Indian market.  Between them, the partners could have as many as 15 to 20 different models in Indian showrooms within the next five years, they indicated.


Nissan Begins Re-Launch of Datsun Brand

by on May.24, 2013

Datsun is set to make its return with a launch in India next March.

Nissan will launch five new models as part of an ambitious plans to bring back the Datsun brand – which will make its debut in India, starting in March of 2014.

The re-introduction of the Datsun brand, which Nissan shelved in the early 1980s, is a key part of an effort by Nissan to boost its market share in South Asia, company officials said in Mumbai.  Nissan plans to expand its Indian dealer network from 95 to 145 outlets to coincide with the Datsun launch – and hopes to increase its market share there fivefold.

“Datsun is an important part of the heritage of Nissan,” said Ashwani Gupta, program director of Nissan’s newly-created Datsun Business Unit.

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“We will offer our customers in India modern and spirited cars that they will be happy and proud to own—at an affordable price,” added Nissan CEO Carlos Ghosn, who has said the Datsun brand’s launch plans will focus on “optimistic,” up-and-coming customers in high-growth emerging markets.


Nissan Confirms Plan to Revive Datsun

Old brand will target new markets.

by on Mar.20, 2012

Nissan CEO Carlos Ghosn says the Datsun name will return Indonesia and other emerging markets in 2014.

After a three-decade absence, Nissan has confirmed it is bringing back the once-familiar Datsun nameplate.  The old name will be used to target some of the newest emerging markets, revealed Nissan Motor Co. CEO Carlos Ghosn.

The maker plans to put a particular premium on using the Datsun name in Indonesia, noted Ghosn during a Tuesday news conference, where it plans to invest $400 million, triple its retail outlets and double its overall employment.

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But the Datsun name – once familiar in mainstream markets such as the U.S. – will be used in other emerging countries, including India and Russia, according to Ghosn, who said the reborn brand should reappear on the market in 2014.

“Datsun is part of our company’s heritage,” the Brazilian-born executive proclaimed, “and will now become part of our growth.”


Nissan Readying Return of Datsun Brand in 2014

Old name will target news markets – at a low price.

by on Mar.01, 2012

Datsun: We Are Driven...again?

A once-familiar is apparently getting ready to make its return – but the revival of the old Datsun brand will be targeted at new and emerging markets.

Expanding upon recent rumors, Japan’s well-regarded Nikkei news service reports the Datsun name once used by Nissan in major markets such as the U.S. will make its return in 2014.  But the “new” Datsun won’t replace Nissan is the States, Japan or other established markets.  Instead, it will be dusted off to serve as a back-up brand for Nissan’s lowest-priced entries in emerging markets such as India, Indonesia and Russia.

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Plans call for Datsun-branded vehicles to be produced in those markets, as well.

The Japanese business publication suggests that Nissan will target vehicles in the price range of around 500,000 yen, or US$6,200.