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Nissan Confirms Plan to Revive Datsun

Old brand will target new markets.

by on Mar.20, 2012

Nissan CEO Carlos Ghosn says the Datsun name will return Indonesia and other emerging markets in 2014.

After a three-decade absence, Nissan has confirmed it is bringing back the once-familiar Datsun nameplate.  The old name will be used to target some of the newest emerging markets, revealed Nissan Motor Co. CEO Carlos Ghosn.

The maker plans to put a particular premium on using the Datsun name in Indonesia, noted Ghosn during a Tuesday news conference, where it plans to invest $400 million, triple its retail outlets and double its overall employment.

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But the Datsun name – once familiar in mainstream markets such as the U.S. – will be used in other emerging countries, including India and Russia, according to Ghosn, who said the reborn brand should reappear on the market in 2014.

“Datsun is part of our company’s heritage,” the Brazilian-born executive proclaimed, “and will now become part of our growth.”

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