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Posts Tagged ‘datsun go’

Datsun Lays Out “Glocal” Growth Strategy

Reborn brand could eventually target 50 markets.

by on Sep.03, 2013

Datsun returns after a quarter-century absence.

After an absence of more than a quarter-century, Nissan’s reborn Datsun brand recently made its return in the booming Indian market with the launch of the little Go hatchback.

Datsun is returning to its roots as a simple and affordable car, in this case targeting emerging markets that will also include Russia, South Africa and Indonesia. Eventually, said the brand’s chief executive Vincent Cobee, Datsun will be sold in as many as 50 markets around the world, aiming at first-time buyers on a limited budget.

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“It’s a reflection of their (limited) purchasing power,” explained one-time civil engineer Cobee who has been running the Datsun project since 2010.  “A first-time buyer in the United States might be able to spend $20,000 on a new car.  In India, that might be $7,000.”

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Nissan, Renault Investing $5 Bil in India, Plan New “Ultra-Low Cost Cars” for Emerging Markets

Japanese and French makers will jointly develop new models.

by on Jul.16, 2013

The new Datsun Go debuts in India.

A day after launching the revival of the once-familiar Datsun brand, Nissan and its French partner Renault are laying out major plans for India and other emerging markets, including a plan to jointly develop a new line of ultra-low cost vehicles that the makers hope will give them a leg up in some of the world’s newest and fastest-growing markets.

Describing himself as “very bullish on India,” Carlos Ghosn, the CEO of both of the automotive partners, outlined plans to invest $5 billion on the subcontinent over the next few years, double what had previously been announced.

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Ghosn said that Nissan, Renault and the reborn Datsun brand and aiming for a 15% share of the Indian market.  Between them, the partners could have as many as 15 to 20 different models in Indian showrooms within the next five years, they indicated.

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