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Nissan Readying Return of Datsun Brand in 2014

Old name will target news markets – at a low price.

by on Mar.01, 2012

Datsun: We Are Driven...again?

A once-familiar is apparently getting ready to make its return – but the revival of the old Datsun brand will be targeted at new and emerging markets.

Expanding upon recent rumors, Japan’s well-regarded Nikkei news service reports the Datsun name once used by Nissan in major markets such as the U.S. will make its return in 2014.  But the “new” Datsun won’t replace Nissan is the States, Japan or other established markets.  Instead, it will be dusted off to serve as a back-up brand for Nissan’s lowest-priced entries in emerging markets such as India, Indonesia and Russia.

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Plans call for Datsun-branded vehicles to be produced in those markets, as well.

The Japanese business publication suggests that Nissan will target vehicles in the price range of around 500,000 yen, or US$6,200.

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