What to do when the next generation of car buyers would rather be texting their friends from home? That’s the challenge facing automakers as they set out to design vehicles that can win over reluctant Millennials and the generation to follow. So, perhaps it’s no surprise the maker candidly admits that its IDx NISMO concept “looks as if it came directly from a driving video game.”
The NISMO and the less sporty IDx Freeflow are making their North American debut at the Detroit Auto Show this week, and both suggest that Nissan sees the need to break with traditional design forms to appeal to what it describes as “digital natives,” those born after 1990 who are often ambivalent about automobiles but are as likely as not to follow asleep with a smartphone in their hands.
“IDx NISMO and IDx Freeflow show how Nissan is using new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas, and engage with them to build the cars they want,” said Shiro Nakamura, Nissan’s Senior Vice President and Chief Creative Officer.