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Nissan Plans to Take IDx Concepts from Idea to Reality

Show cars meant to challenge conventional car design.

by on Jan.13, 2014

The Nissan IDx Freeflow and IDx NISMO concepts are aimed at the next generation of car buyers, so-called "digital natives."

What to do when the next generation of car buyers would rather be texting their friends from home?  That’s the challenge facing automakers as they set out to design vehicles that can win over reluctant Millennials and the generation to follow.  So, perhaps it’s no surprise the maker candidly admits that its IDx NISMO concept “looks as if it came directly from a driving video game.”

The NISMO and the less sporty IDx Freeflow are making their North American debut at the Detroit Auto Show this week, and both suggest that Nissan sees the need to break with traditional design forms to appeal to what it describes as “digital natives,” those born after 1990 who are often ambivalent about automobiles but are as likely as not to follow asleep with a smartphone in their hands.

What a Concept!

“IDx NISMO and IDx Freeflow show how Nissan is using new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas, and engage with them to build the cars they want,” said Shiro Nakamura, Nissan’s Senior Vice President and Chief Creative Officer.


Is Datsun Name Being Revived?

Rumors suggest cast-off name could be used on new brand of Nissans for emerging markets.

by on Jul.05, 2011

Datsun: We Are Driven...again?

Is Nissan ready to revive the once-familiar Datsun nameplate?

That’s the word on the web, where various sources, including Japan’s Nikkei, and U.S. site, have been chattering about the possibility that the once-popular brand name will be brought back.  But don’t expect to see it on your next Z-car, it seems.  If the rumors prove accurate, the reborn Datsun will serve as a low-cost, entry-level brand in emerging markets like China or India.

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The name dates back to 1931, when the old DAT Motorcar Co. first used Datson to designate its low-end products, since “son” referred to small in Japanese.  When DAT was taken over by Nissan, in 1933, the name was maintained, albeit rewritten as Datsun, the more familiar spelling, since “son” also meant, “loss.”

With that spelling it became familiar as the export name for Japan’s second-largest automaker until 1982, when Nissan began phasing Datsun out and switching to its own badge.  The move was controversial and challenging, many analysts suggesting that consumer confusion led to years of decline for Nissan, which until recently slipped to the #3 spot behind its rival Honda.