GM wants to "redefine" the compact truck segment with the new Colorado and Canyon pickups.
General Motors expects to redefine the compact pickup truck segment when it returns to the market with redesigned versions of the Chevrolet Colorado and GMC Canyon in the second half of 2014.
The Detroit maker hopes the new models will deliver a 1-2 punch after the debut of all-new versions of its full-size Chevy Silverado and GMC Sierra trucks for 2014. Speaking at an industry conference in Traverse City, Michigan, GM chief financial officer Dan Ammann said the Colorado and Canyon will offer customers capable, versatile, fuel-efficient alternatives to full-size pickups.
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“We see a segment that’s not being addressed,” he stressed, adding that, “We see a real opportunity,” once the trucks reach U.S. showrooms late next year.
GM’s confidence stands in sharp contrast to the position taken by Ford Motor Co., which abandoned the U.S. midsize truck market when it abandoned the long-lived Ranger pickup after the 2012 model-year. Ford has since introduced a new Ranger for overseas markets but says it does not see a solid business case for selling that truck in the U.S.