Announcing the biggest project in their four-year-old alliance, Daimler AG and Nissan Motor Co. have confirmed they will jointly set up and operate a new luxury car plant in central Mexico. At a cost of 1 billion Euros, or close to $1.4 billion, it will begin operating by 2017, the makers’ two CEOs revealed during a joint news conference.
There will be two separate lines, one for each brand, at the new luxury car plant – which will be erected on a portion of the new factory complex Nissan opened in the city of Aguascalientes last November. The factory will eventually employ “nearly 5,700” workers and will have capacity to produce about 300,000 vehicles annually, said Daimler’s chief executive Dieter Zetsche and Nissan’s Carlos Ghosn.
“Our biggest project yet,” stressed Zetsche, “it takes our partnership to the next level.” (more…)