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Daimler Targeting Profitable Growth

Results “more positive than expected,” claims CEO Zetsche.

by on Apr.13, 2011

Big goals from Daimler CEO Dieter Zetsche.

As he did during the company’s last shareholders meeting, Daimler AG chief executive Dieter Zetsche emphasized the German giant was well on its way to profitable growth now and in the future.

“Our company is operating successfully,” he told more than 5,000 investors gathered in Berlin. Sales of Mercedes-Benz cars were up 12% during the first quarter, noted Zetsche, while sales of Daimler Trucks increased by 27%.

“We announced that we would emerge from the crisis with a lot of torque. We have kept our word: Actual developments were even more positive than expected,” Zetsche said.

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Meanwhile, the product offensive started by Mercedes-Benz Cars in 2010 is beginning to peak. The launch of the new-generation C-Class and the new SLK in early 2011 will be followed in autumn by a new M-Class crossover and a completely new version of the small B-Class people-mover, the first of four new models in the compact segment.

“We want to make our (125th) anniversary year a record year as well,” Zetsche said.