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Daimler Looking to Expand Impact of Technology

Maker expects to find more profits through technology.

by on Apr.11, 2016

Daimler's Dieter Zetsche recently told shareholders that advanced technologies will help make Daimler a leader in the years ahead.

Daimler AG plans to embrace the new digital technology to help keep the 130-year old company relevant long into the future as it continues to evolve, according to the company’s chief executive officer.

Dieter Zetsche, Daimler AG CEO and the head Mercedes-Benz Cars, told the company’s shareholders during the company’s annual meeting in Berlin that while digitalization is changing the industry, it is also opening up new opportunities for companies, such as Daimler, that are willing to embrace them.

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For several years now, Daimler has been developing from an automobile manufacturer into a mobility provider, he said and car2go, the company’s car-sharing subsidiary, is the world’s leading car-sharing company with approximately 1.2 million customers. (more…)

Mercedes’ AMG Aiming to Redefine the Future of Performance

Power output isn't necessarily the ultimate measure.

by on Mar.24, 2016

The Mercedes-AMG GLC 43 is powered by a twin-turbo V-6. AMG is looking to change the perception of what's considered "high performance."

It wasn’t all that long ago that delivering 300 horsepower was considered impressive and 400 almost unattainable. As performance fans know, a number of models have lately smashed through the 1,000 hp barrier, the new Bugatti Chiron punching the number up to 1,500.

But is horsepower alone the goal? Is that the only way to define performance? And if so, how far can the industry go?

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While no slouch, with plenty of products topping the 600 horsepower, Daimler AG’s AMG arm wants to define what performance means on its own terms, and simply chasing ever-bigger numbers is not what that’s all about, said the German subsidiary’s CEO Tobias Moers, during a small media roundtable at the 2016 New York International Auto Show. (more…)

Daimler Sales Q2 Earnings up 20 Percent

German company rides strong car sales to profitability.

by on Jul.23, 2015

Dieter Zetsche said strong sales from Mercedes-Benz helped to drive Q2 profitability for Daimler AG.

Daimler AG reported its sales increased by 19% to 37.5 billion euros in the second quarter, while earnings before interest and takes increased by 20% to 3.7 billion euros.

The company’s earnings before interest and taxes improved by a substantial 54% to 3.8 billion while net profit rose by 8% to 2.4 billion euros. Prior year’s second quarter’s net profit was positively affected from the remeasurement of the Tesla shares.

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“We achieved the targeted margin for Mercedes-Benz Cars in the first half of the year. In all other automotive divisions, we are about to achieve our margin targets,” stated Dr. Dieter Zetsche, chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars. (more…)

Daimler Teams with Nissan for New Pickup

Truck should hit dealers before end of decade.

by on Apr.07, 2015

Mercedes and Nissan are teaming to produce a new luxury truck for the German automaker. The Frontier is likely the basis for the truck.

The Renault-Nissan Alliance and Daimler AG plans to expand their five-year strategic cooperation into the pickup truck segment.

The two automakers plan to develop a 1-ton pickup truck for Mercedes-Benz.

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Mercedes-Benz announced late last month it planned to develop a luxury pickup truck and indicated the project would be put on the fast track. The alliance with Renault-Nissan opens the door to moving the project forward, according to Daimler Chief Executive Officer Dieter Zetsche, who indicated last week in Berlin the new pickup truck would be ready before the end of the decade. (more…)

Daimler Extends Zetsche’s CEO Deal to 2019

Revival of Mercedes silences critics.

by on Apr.02, 2015

Dieter Zetsche will remain in place as Daimler AG CEO through 2019 after a three-year contract extension.

The Daimler AG Board of Supervisors plans to extend the contract of the company’s chief executive officer, Dieter Zetsche, through 2019.

Manfred Bischoff, chairman of the board of supervisors, told shareholders that Zetsche’s contract would be extended for another three years. Zetsche’s current contract expires at the end of 2016. The announcement drew few comments, pro or con, from the more than 5,000 shareholders, who gathered in Berlin for the company’s annual meeting.

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Zetsche, who has never been wildly popular with Daimer’s often-critical shareholders, has served as Daimler CEO since 2006 when he took over the company from Juergen Schrempp, the architect of the ill-fated merger with Chrysler, which Zetsche dissolved in 2007. (more…)

Mercedes-Benz Uses Internet to Pave Path to Sales

German maker taking advantage of new economy.

by on Apr.01, 2015

Dieter Zetsche, CEO of Daimler AG, tells shareholders about Mercedes' plans for selling vehicles over the Internet.

Mercedes-Benz is edging into selling cars on the internet, Daimler AG Chief Executive Officer Dieter Zetsche told shareholders during the maker’s annual meeting in Berlin, highlighting the automaker’s forward-looking approach to new challenges and technology.

“For a long time, people believed that you couldn’t sell cars on the internet. After all, a car is different than a book. But nowadays many people are even meeting future husbands and wives online – so why not their new car,” Zetsche said.

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Consequently, Mercedes has launched pilot projects in Hamburg and Warsaw, that allows the automaker, through its online store, to enter into a dialogue with people who had previously had little or no contact with a Mercedes dealership, he said. (more…)

UAW Local in Alabama Claims Victory

Mercedes found to be in violation of U.S. labor law.

by on Dec.03, 2014

The UAW scored a small victory courtesy of a ruling from the National Labor Relations Board.

The United Auto Workers has won a small victory in its ongoing efforts to organize workers at Daimler AG’s Mercedes-Benz plant in Tuscaloosa, Alabama, courtesy of a recent ruling by the National Labor Relations Board (NLRB).

The decision upheld an earlier ruling that Mercedes violated federal labor laws by preventing UAW supporters from distributing literature inside its Alabama plant.

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It also mandates that Mercedes update its employee handbook to say that workers are allowed to discuss union issues during non-work times and that they can solicit their colleagues in mixed-use areas like team centers and atriums. (more…)

Mercedes-AMG Teaming Up with Agusta

German maker returns to its roots.

by on Oct.31, 2014

The new Mercedes-AMG GT S and the MV Agusta F3 800 Ago: the best of the new business partners.

Mercedes’s performance division AMG has launched what it’s billing as a “long-term partnership” with Italian motorcycle manufacturer Agusta Motor SpA. The deal will give Mercedes-AMG GmbH a 25% stake in Agusta.

Exactly how the alliance will work remains to be seen – though Mercedes had a previous alliance with another high-performance bike maker, Ducati, before that Italian firm was snapped up by rival automaker Audi. Indeed, Mercedes is given credit for the invention of the motorcycle itself.

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“The partnership provides us with an entry into a world of additional high-performance enthusiasts,” explained Tobias Moers, chief executive of Mercedes-AMG, in a prepared statement. The two, he added, “are connected not only by a long and successful racing history, but also by shared values and goals for the future – allowing the experience of utmost perfection, optimal performance and motorsport technology for the road.” (more…)

Daimler Reports Mercedes Expected to Hit Sales Record

Company turns profits despite sluggish global economy.

by on Oct.23, 2014

Dieter Zetsche said Daimler's Q3 profits were due in large measure to strong sales by Mercedes-Benz.

Daimler AG used a surge in sales of new Mercedes-Benz models to boost its revenue by 10% in the third quarter despite the soft global economy, which the company expects to slow further by the end of the year.

Daimler Group AG net earnings also increased significantly to 2.82 billion euros compared with 1.89 billion euros in the third quarter of last year and Mercedes-Benz cars is on its way to record sales this year.

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The group’s third-quarter revenue of 33.1 billion euros was 10% above the prior-year level; adjusted for exchange-rate effects, revenue increased by 11%. (more…)

Smart Unveils Two New Models, Adds 4-door to Line-Up

Daimler brand hopes small is (more) beautiful this time.

by on Jul.16, 2014

Smart shows off its new Fortwo and Forfour models during a Berlin unveiling.

Aiming to take advantage of the growing global demand for small, high-mileage vehicles, Smart has unveiled two long-awaited offerings: a replacement for its pint-sized Fortwo model and an all-new four-seater, appropriately dubbed the Forfour.

The pair come to market as the culmination of an expanding affiliation between Smart’s parent Daimler AG and the Renault Nissan Alliance. The French-Japanese partnership has already launched its own version, the Renault Twingo having made its debut during the Geneva Motor Show earlier this year.

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While sharing many key, underlying components, the partners emphasized developing different visual designs, with Daimler’s Smart brand also opting for two different interior configurations. The maker is hoping to sharply increase global sales by offering both two- and four-seat models, though there are currently no plans to bring the Smart Fortwo over to the U.S. market. (more…)