GM Daewoo Auto & Technology Co. – better known as GM Daewoo – announced today that it is replacing the current nameplate with a familiar one, Chevrolet.
All of the company’s new product introductions and refreshes this year will be under the Chevy badge. Additionally, GM Daewoo announced that it will be changing its company name to GM Korea Co., which General Motors said is globally consistent with all other GM country operations. The company name change is expected to be completed by the end of March.
“This important new brand strategy is designed to strengthen our commitment to the Korean market, recognizing it as one of the strongest-performing countries within GM’s global operations. We are well positioned to bring one of the world’s iconic brands to Korea,” said Mike Arcamone, president and CEO of GM Daewoo. “We cannot afford to sit still, and instead, choose to make a bold move with the launch of Chevrolet in Korea.”