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Posts Tagged ‘Customer Love Index’

Who Loves Their Cars the Most? Millennials!

New index reveals Porsche Macan gets most love.

by on Nov.25, 2015

The Porsche Macan is the most-loved car in the U.S., according to a new survey from Strategic Vision.

Bo Diddley and later George Thorogood have both asked the question, “Who do you love?” but nowadays automakers want to know “What do you love” and who’s doing lovin’?

According to a new study, Gen Y is surprisingly the strongest lovers of their cars with the Porsche Macan engendering the strongest feelings.

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Strategic Vision’s newly created Customer Love Index (CLI) is tracking automotive amore to see what consumer segment has the strongest attachment to vehicles and then, of course, scoring what vehicles are most loved. (more…)