After a long and near complete absence from the American automotive market, diesels are again gaining traction, a growing number of makers offering them this year, with more to follow – and nowhere is that more apparent than in the full-size pickup segment where Chrysler is winning kudos for the EcoDiesel in its big Ram 1500, while rival Nissan has announced plans to add a diesel when it launches its next-generation Titan for 2016.
But the Japanese maker brought another possible diesel option to this year’s Chicago Auto Show, a concept version of its midsize Frontier truck featuring an engine produced by Nissan’s diesel partner Cummins.
And a senior official broadly hinted that the prototype, dubbed the Nissan Frontier Diesel Runner, could soon wind up in production.
“Will we build it? We want to see what the public tells us,” said Nissan’s head of U.S. sales, Fred Diaz.