If the folks from Audi, BMW and Mercedes-Benz heard the sounds of cannon shot flying by during the two-day media preview of the North American International Auto Show in Detroit, it’s no surprise. And those shots very likely were launched from the Cadillac stand nearby.
Vowing to take the fight to the enemy, Cadillac’s new global President Johan de Nysschen has outlined an aggressive product launch program that will begin to fill in critical holes in the Detroit maker’s line-up.
“We’re here to disrupt, to shatter the status quo and change perceptions,” de Nysschen declared during the unveiling of the new 640-horsepower CTS-V sedan. “We will take on the market leaders head-on with vehicles aimed at where they are strongest.” (more…)