Japanese brands, though facing increased competition, continue to be best at holding onto their residual – or trade-in – values, according to a new study, with Subaru topping the list among mainstream manufacturers while Lexus led the line among luxury brands.
Japanese makers topped 10 of the 19 individual vehicle segments in the 13th Annual Residual Value Awards presented by ALG, long known as the Automotive Leasing Guide. But Audi, which took the lead in three categories, had more individual segment wins than any other manufacturer.
The study is significant in that it suggests which automotive marques will do the best job of maintaining value when it’s time to trade in or to return a leased vehicle.
“Residual value is a great indicator of brand strength which in turn contributes to greater sales and profitability,” said Raj Sundaram for ALG. “We have seen a strong focus this year on producing high-quality products with great pricing and packaging delivering real value for vehicle buyers.”