Arch-rivals Toyota and General Motors both have reasons to celebrate with the announcement of the annual Motorist Choice Awards. The two makers outranked the rest of the competition in terms of both customer satisfaction and low vehicle operating costs. Together, they landed nearly half of this year’s trophies.
The Motor Choice Awards are a joint project teaming consultancies AutoPacific, Inc., and IntelliChoice. First launched 10 years ago, the awards try to balance touchy-feely customer satisfaction rankings against hard vehicle cost of ownership data.
Beyond the overall winners, there were 23 separate category choices split up among 13 separate brands and 10 manufacturers. Toyota was the overall winner, with more wins than any other manufacturer, split between its Toyota and Lexus brands. These included the Toyota Avalon HEV, named best Large Car, and the Lexus RX, named best Luxury Crossover.